Supporters are often a campaigna��s greatest asset — they amplify your message and generate enthusiasm for your race within their community and networks. Dona��t leave that energy untapped! Here are three ways to give your supporters a stake in your campaign that will take it to the next level.
1. Hold a strategy discussion.
Invite supporters to join a potluck discussion. Explain how many votes you need to win or where you need greater name recognition. Invite them to brainstorm ways to build on your campaigna��s successes and overcome challenges. At the end of the discussion, ask them to sign-up to work on one of the areas you identified together (fundraising, volunteering, hosting events, etc.).
2. Ask them to take a formal role.
There are lots of specific titles and responsibilities that you can give your supporters. You can ask someone to act as a�?Office Manager,a�? and keep your campaign space efficient and organized. You could ask other supporters to act as the a�?Correspondence Team,a�? writing thank you notes to donors and volunteers. If supporters have a title and responsibility, they will feel like a bigger part of the campaign.
3. Be honest about your obstacles.
Some candidates think that supporters just want to hear the good news — that everything is going great. But honesty goes a long way with supporters, especially when you are facing challenges. They will love helping you overcome the hurdles of running for office, whether ita��s a tough opponent, a nasty rumor, or a hard fundraising quarter. You dona��t have to take on the burden of your campaign alone — and your supporters will feel as though they made a real difference at a critical moment.